RESOURCE
LIBRARY
Welcome to the KWCP & KWL Resource Hub — your one-stop destination for tools, training, and support to fuel your Real Estate success.
Tap into coaching, resources, and programs built to help you thrive. Questions? [email protected]
Grow. Learn. Succeed.
All in One Place
Your Office, Your Resources
We’ve made it simple for our agents to find everything they need to work smarter and stay connected. Each office has its own dedicated portal where you can access the essential office information — tailored to your location.
Choose your office below to enter your portal
BUYER & LISTING CONTRACTS
Buyer
Checklist
Contract
Tutorials
Compliance
Tutorials
Listing
Checklist
DC Resources
DC Real Estate
Commission
DC
Association
of Realtors
Bright
DC MLS
Compliance
Tutorials
DC
Real Estate
Commission
DC
Association
of Realtors
Bright
DC
MLS
Keller Williams Playbooks
Open House
Playbook
Social Media
Playbook
Online Leads
Playbook
Database
Assessment Playbook
ISA Model
Playbook
Event & Seminar
Playbook
Contacts
Playbook
Contract Checklists & Resources
DC Listing &
Buyer Checklist
DC Rental
Checklist
PG County Rental
Checklist
General MD
Rental Checklist
Virginia Rental
Checklist
Virginia Listing
& Buyer Checklist
Compliance
Tutorials
Contract
Tutorials
Maryland
Buyer Checklist
Maryland
Listing Checklist
REALTOR Websites
DC Real Estate
Commission
DC Association
of Realtors
Bright
DC MLS
Maryland Real
Estate Commission
Bright
MLS
Maryland Association of Realtors
Greater Baltimore
Board of Realtors
Greater Capital Area Association of Realtors
NVAR
(Northern Virginia
Realtors)
PWAR
(Prince Williams
Association of Realtors)
DPOR
(Department of Professional and Occupational Regulation)
Signs & Stationary
KWCP
Logos
KWL
Logos
Business
Cards
KWCP Ordering
Signs
Oakley
Signs & Graphics
Red Store
(Stationary+ Swag)
Keller Ink
(Literature)
MD Resources
Maryland Real Estate
Commission
Bright MLS
Maryland Association
of Realtors
Greater Baltimore
Board of Realtors
Greater Capital Area Association of Realtors (GCAAR)
Contract
Tutorials
Compliance
Tutorials
General MD
Rental Checklist
Maryland
Real Estate
Commission
Bright
MLS
Maryland
Association of Realtors
Greater Baltimore
Board of Realtors
Greater Capital Area Association of Realtors (GCAAR
Command
Tools
CONTACTS
SMARTPLANS
REFERRALS
OPPORTUNITIES
CAMPAIGNS
REPORTS
DESIGNS
CONSUMER
KW Marketing, Social
Media & Content
KW Marketing, Social Media & Content
BOOKS
Command Tools
CONTACTS
SMARTPLANS
REFERRALS
OPPORTUNITIES
CAMPAIGNS
REPORTS
DESIGNS
CONSUMER
HOW TO VIDEOS
These How-To videos offer straightforward and user-friendly instructions, guiding you through various aspects of commands, designs, and more with ease. Each video provides clear step-by-step guidance, making it simple and enjoyable to follow along.
HOW TO VIDEOS
These How-To videos offer straightforward and user-friendly
instructions, guiding you through various aspects of
commands, designs, and more with ease. Each video
provides clear step-by-step guidance, making it simple and
enjoyable to follow along.
USEFUL TIPS & TRICKS
Time Management
RE Conversations
Geofarming
RE Safety
Working With Rentals
Agent Perspectives
AI Prompts
MREC REQUIREMENTS - MARKETING COMPLIANCE
Include the name on your license:
Agents cannot use nicknames, unless you update your license through the Department of Labor and Licensing (DLLR).
You can only call yourself a Real Estate Agent after you have been activated in DLLR.
Using the term REALTOR® means you have joined the National Association of Realtors (NAR).
REALTOR® should always be capitalized.
Brokerage Name : must be meaningfully and conspicuously included on ALL marketing materials.
Brokerage Logo:
Required on both signs and print materials.
Telephone numbers:
Agent’s name and cell phone number should be the largest.
Office phone number must be included on everything (business cards, yard signs, print flyers, postcards, etc.) This number can be smaller than the agent’s number on a sign, but still needs to be visible from the road.
Office Address:
Print materials: requires office number and address.
Signs do not require the office address.
Equal Opportunity and Realtor Logo
Put the logos on everything. Access logos here.
Each Keller Williams office is independently owned and operated
This statement is required on signs.
Social Media:
Posts must include a tag or mentioning of your brokerage.
If you post about a listing, you must include a link to the listing. This can be any landing page: KW app, your website, Zillow, et cetera.
Reminder, if you advertise about a listing, it must be published to the MLS within 24 ours or less. Failure to do so will result in fines. Learn more here.
The CE Shop
Stay credit-current with the
amazing discounts offered
through The CE Shop!
Each office is independently owned and operated.
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