The tools to run a
modern real estate business.
KWCP agents get a full suite of proprietary technology — built by agents, for agents — included with your membership.
Join Our NetworkCommand — your
business headquarters.
Command is Keller Williams' proprietary business platform — a fully integrated CRM, marketing suite, and performance dashboard built specifically for real estate agents. Not a third-party tool adapted for real estate. Built from the ground up by KW agents.
Get AccessKW Command
Everything you need to manage leads, marketing, transactions, and business growth — in one place.
- Contact and lead management CRM
- Smart Plans — automated follow-up sequences
- Designs — branded marketing materials
- KW App — client-facing home search app
- Referral Network — connect with KW agents globally
- Performance analytics and reporting
Every tool you need
to grow.
All included when you join KWCP.
Command CRM
Manage every lead, contact, and client relationship from one centralized dashboard. Smart Plans automate your follow-up so no lead falls through the cracks.
KW App
Give your clients a branded home search experience. The KW App puts your name front and center while they browse listings powered by KW technology.
Designs
Create professional, on-brand marketing materials in minutes — listing presentations, social graphics, postcards — plus a Pro Canva account to extend your creative toolkit.
Performance Analytics
Track your production, pipeline health, and business growth with real-time dashboards. Know your numbers at every stage of your business.
Referrals Network
Connect with over 190,000 KW agents globally to send and receive referrals. Build passive income streams through the world's largest real estate network.
Transaction Management
Streamline your transaction workflow from contract to close, fully integrated with KW Command. Document management and compliance tools keep you organized and on track.
E-Signature
Built-in electronic signature software that integrates directly with KW Command — send, sign, and track documents without ever leaving your workflow.
Google Workspace
Gmail, Drive, Calendar, and Docs integrated with KW Command — your email, files, and schedule stay connected to your pipeline for ultimate flow on the go.
Mobile & On-the-Go
Run your business from anywhere. The KW mobile app puts Command, your contacts, and your transactions in your pocket — so you can respond, sign, and close deals wherever life takes you.
Get the full tech suite
with our network of brokerages.
All of this is included when you join KWCP. No extra fees, no separate subscriptions.
