Value Add Training Series
Turn a Facebook Group into Your Digital Database
Hear from Leah Bacon of Saydam Properties Group, who has reached $6M+ in volume YTD in just her first year in the business. Leah will walk through how she built a Facebook group that creates real relationships, generates consistent referrals, and turns online connections into closed business. You'll learn the strategies behind growing an engaged community, the content approach that keeps members coming back, and how to convert group activity into listings and buyer opportunities.
What's covered in
this session
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How to structure a Facebook group that attracts your ideal clients and keeps them engaged
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Content rhythms and post types that drive comments, DMs, and real conversations
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Ways to track group members as leads and move them into your CRM workflow
Leah Bacon
Rising Star of Saydam Properties Group of KW Capital Properties
Leah was born and raised in the sunny Bay Area of California and moved to the East Coast over a decade ago. She has lived all across the DMV, originally relocating to the area for graduate school. Leah holds dual degrees in sociology and communications from Boston College and an MA in strategic communications and media from George Washington University. Before real estate, Leah built a proven track record of leadership in the nonprofit and government sectors, spearheading state and federal policy initiatives across the country and here in D.C. That same drive has fueled a remarkable start to her real estate career — in just her first year in the business with Saydam Properties Group, Leah has closed $6M+ in volume YTD, powered in large part by the Facebook group she built to create real relationships, generate referrals, and turn online connections into closed business. She brings the same skills that defined her earlier career — managing complex projects and building meaningful relationships — to helping clients confidently navigate their real estate journey. In her free time, Leah enjoys trying new recipes, perusing local farmers markets, and spending time with family and friends.
Casei Baxley
Director of Agent Development
Casei builds the systems that turn busy agents into consistent producers.
Ready to take the
next step?
Book a complimentary 15-minute Business Check-In with a KWCP strategist. No pressure — just clarity on where you stand and what's possible.