Value Add Training Series
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KWCP  ·  Value Add Training

The 4-Step Conversion System

Turn objections into appointments & closings.

Spring market is here — and so are the objections. Whether you were in the room or missed this one live, this replay gives you Ilana's full 4-step process for moving clients from “we'll let you know” to “let's move forward.”

Recorded
Thursday, April 23, 2026
Instructor
Ilana Hubert-Katz
Presented by
KWCP
Watch the replay below

What you'll learn

  • A proven 4-step process to overcome objections with confidence — even in a shifting spring market.
  • How to move clients from hesitation to action — and turn “let me think about it” into a signed contract.
  • The exact way to create urgency without pressure — so clients move forward because they're ready, not pushed.
  • How to turn “maybe later” into NOW clients — without losing the relationship.
  • A 4-step follow-up system designed to double your pipeline and keep conversations alive past the first “maybe.”
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About the Instructor

Ilana Hubert-Katz

Director of Education and Coaching
KWCP

Ilana leads education and coaching at KWCP, working directly with agents across all six KWCP offices to sharpen conversion skills and build businesses that perform in any market. This session distills the conversion frameworks she teaches inside the brokerage into a practical 4-step process any agent can use on their next call.

Want to apply this
to your business?

Book a complimentary 15-minute Business Check-In with a KWCP strategist. We'll look at where you are, where you want to go, and how to put this framework to work in your pipeline.

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