Value Add Training Series
Pricing Mistakes That Are Costing You Money
Price it right the first time — and watch it sell.
What's covered in
this session
- A clear framework for pricing to sell, not to impress — and the costly mistakes that are quietly killing deals right now, so you stop losing listings to price reductions and forfeiting future referrals.
- How to read what today's market is actually telling you — so you can price ahead of the curve (not chase it), and use strategic pricing to create real urgency and demand from day one.
- The seller conversation that sets expectations upfront — so you walk into every listing appointment aligned with your seller and protected from the awkward price-reduction talks down the road.
- Proven scripts and language to handle pricing pushback — so when a seller pushes for a higher number, you have the words to redirect the conversation, defend your strategy, and keep the listing on track to sell.
John Newman
Senior Vice President of Growth
KWCP
John Newman is a high-performance real estate executive, coach, and entrepreneur with more than two decades of experience leading top-performing organizations across the Mid-Atlantic. Currently serving as the Vice President of Growth for Keller Williams Capital Properties, John oversees growth strategy, leadership development, and recruitment initiatives for one of the region’s largest and most dynamic real estate networks. John has personally sold over $750 million in real estate, led multiple offices, and coached some of the industry’s most accomplished agents and leaders. His leadership extends beyond production — he’s passionate about helping others build sustainable, purpose-driven businesses that align with their faith, family, and long-term vision. Prior to real estate, John began his career as a financial advisor with Merrill Lynch, managing over $100 million in client assets. That financial foundation continues to shape his business philosophy, emphasizing not just success, but stewardship, impact, and legacy.
@thinknewmanTake it with you.
The full Pricing Mistakes framework on a single page — the costly mistakes, the seller conversation, and the strategic pricing playbook. Save it, print it, bring it to your next listing appointment.
Download the One-Pager →Ready to take the
next step?
Book a complimentary 15-minute Business Check-In with a KWCP strategist. No pressure — just clarity on where you stand and what's possible.