Build a Big Business Without Buying Leads — w/ Sheena Saydam
Sheena Saydam ($144M in 2025 production, $1B+ in career volume) walks through the community-based, referral-driven model she used to build one of the top KW teams in the DC region — without ever buying a lead.
What's covered in this class
- Low-cost (and free) community events that generate consistent business from your market area
- How giving back expands your sphere further than any traditional marketing channel
- The referral and relationship model that replaces cold outreach — and why it produces higher-quality business
- The repeatable system Sheena used to close $1B+ in lifetime volume without purchasing a single lead
Sheena Saydam
Managing Partner, Saydam Properties Group · KW Capital Properties
@selling_dcSheena leads Saydam Properties Group at KW Capital Properties — a small but mighty team covering the DC metro area with $144M in 2025 production and over $1 Billion in career volume. None of it was built on purchased leads.
Her business is rooted in community engagement, authentic relationships, and a giving-back model that has expanded her sphere while funding clean water wells in Africa, a library inside a maximum security prison, a school for 80 girls in Kisii, Kenya, and a shower truck for the homeless. SPG holds the 2025 Open Door Award for five consecutive years of partnership with MCCH.
Book a Complimentary 15-Minute Market Check-In
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